Job Description

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**Role Code:** 8qMY5NZ4

**Key Responsibilities:**

* **Core Function Development:** Hire key personnel, build and operationalize the Sales & Marketing function to Generate revenue from new and existing markets and customers to maximize long term profit.
* **Knowledge Capture:** Capture and codify tacit know-how ensuring comprehensive knowledge transfer and retention within the company, allowing repeatable and scalable training, expectations, execution and eliminating key-person risk.
* **System Development:** Build, manage, and continuously improve and integrate project deliverables into business systems to maximize business output vs a given resource input through the integration of people, technology, processes, procedures and automations.
* **Market Pursuit:** Identify, prioritize, position and exploit market, audience, channel & partnerships to maximize total profitability across highest yielding opportunities, including: Shopify, Amazon & social media, influencer collaborations, etc.
* **Brand/Positioning**: Craft, optimize, position and safeguard a compelling offer, attractive messaging and identity that resonates with target customers, enhancing trust and pricing power across digital and physical touchpoints including: Landing pages, packaging, brochures, paid media, etc.
* **Lead & Sales Generation:** Find, reach, attract, engage, inform, persuade, nurture and convert leads and customers into new and repeat buyers to maximise long-term profitability across digital advertising platforms including: Amazon, Meta, Google, Tiktok, Youtube, Pinterest, etc.
* **Customer Success:** Expand the customer base and its lifetime value through the optimization of experience, retention, and monetisation—with an emphasis on driving repeat purchases, referrals, cross-sell, up-sell, and positive ratings and reviews.

**Requirements:**

**_Mandatory:_**

* **Experience/Background:**
* **3+ years – DTC Profit Accountability:** You owned the levers that drive profitability and reported on profit metrics—not just ROAS—adjusting strategy to stay profitable.
* **3+ years – Leadership:** Hired, coached, and performance-managed >5 roles across ≥3 disciplines (e.g., media buying, creative, CRO, etc.). Set KPIs/OKRs and ran review cadences.
* **2+ years – Paid Media Buying (Hands-On):** Planned, launched, optimized, and scaled profitable campaigns with Meta plus at least one of the following platforms: Google, TikTok, YouTube, Pinterest, or Amazon for cumulative 2+ years of experience.
* **Core Function Build:** Stood up a core business function from scratch and scaled it to a working team of 5 or more people/partners, put the basic stack, KPIs, and SOPs in place, and made it run without you as the single point of failure.
* **2+ years cumulative in ≥ 2 areas – Cross-Functional Expertise:**
* Biz Ops / Systems Design / Process & SOP Documentation
* Performance & KPI-OKR / Product / Program / Project / Change Management
* Procurement / Logistics / Manufacturing Operations
* Data Analytics / Engineering / Programming
* Legal / HR / Finance
* **1+ year** **- LLM Usage:** Utilized any LLM model: Chat GPT, Gemini, etc. in real business contexts applied to any of the Mandatory Experience/Background areas listed above.

**_Preferred:_**

* **Experience/Background:**
* **1+ year - Remote Startup Experience:** Led and managed a small team remotely in a <20-person company, creating lightweight processes/KPIs and driving measurable growth/profit in a low-structure environment.
* **Amazon Marketplace Management:** Product listings, launches, PPC campaigns, etc.
* **International E-commerce Expansion:** Launched in at least one developed market (US, CA, UK, EU, AU)
* **Influencer/UGC Programs:** Built and maintained a structured partnership program with social media influencers or content creators.

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